Table of Contents

Acknowledgements

Introduction
From the Old World to the New

Section 1: Two Left Feet
Typical Tactics Are Out of Sync with the Market

Section 2: Center of the Universe
Typical Tactics Are Focused on the Wrong Person

Section 3: One-Night Stand
Typical Tactics Damage Relationships and Long-Term Potential

Section 4: May Cause Headaches, Dizziness, and Internal Bleeding
Typical Tactics Harm Reputations and Create Unintended Consequences

Contrarian Primer

Pendulum Swing

References

About the Authors