Endorsements

“I’ve made a career out of challenging conventional sales wisdom, and I can tell you that very few writers have done this effectively. It’s not demolition that’s hard; anyone can say that everything you’ve ever read is wrong. The trick is building something better in its place. The Contrarian Effect does this well. It’s filled with true stories about what works and what doesn’t. It’s fun to read and will challenge your thinking.”

—Neil Rackham, author of SPIN Selling

"In sales as in life, it's not what you've been told to look for that matters, it's what you actually see for yourself. In this quick and entertaining look at all that is wrong with traditional sales tactics, Elizabeth and Michael give us wonderful examples of ways to see today's world of sales for what it really is: individuals seeking value in ways that matter personally. If you even just touch sales in your career (and whom among us does not) this book will open your eyes – and the view is great."

—Dan Roam, author of The Back of the Napkin

 “Want to know why traditional sales tactics suck? Customers resist them, sales people hate using them and they simply don’t work.  If you are ready to achieve incredible sales results, pick up a copy of The Contrarian Effect today!”

—Cali Ressler and Jody Thompson, authors of Why Work Sucks and How to Fix It

"Truth. Honesty. Dignity. Respect. Four words not often heard in the world of sales. In this remarkable little book, Michael and Liz offer real insight and practical advice on how to truly satisfy customers - the key to success in every sale. Bravo!"

—Keith Ferrazzi, bestselling author of Never Eat Alone

The Contrarian Effect replaces conventional sales wisdom with new strategies that actually work in today's business clilmate. You'll achieve far great sales success with much less effort.

—Jill Konrath, author of Selling to Big Companies and CEO of SellingtoBigCompanies.com